Wednesday, January 5, 2011

Facebook's Instant Personalization

I recently saw this status update circulating on Facebook:

"As of today, New Privacy setting called 'Instant Personalization' goes into effect. The new settings shares data with non-Facebook websites & it is automatically set to 'Enabled'. Go to Account>Privacy Settings>Applications & Websites>Instant Personalization>Edit Settings & uncheck 'Enable'. BTW, If your friends don't do this, they will be sharing information about you as well. ??? COPY & REPOST"

Why is it automatically assumed that any new privacy related changes that you described are bad? Personally, I welcome my information to be shared. Why? Because Facebook knows that I like to ski and that I like the History channel so I am served ads on Facebook related to ski deals in Aspen and new shows on the History channel. I like that. I don't like getting offers for things that don't pertain to me such as ads for Tanning Salons, Hair Coloring Products or Diapers...

Here's a quote from Facebook on Instant Personalization:
"Your information can only be used to present you with a more personalized experience and cannot be transferred to advertisers or used for any other purposes."

Pandora Radio is an Instant Personalization partner of Facebook, so I decided to check it out. The opt out messages are clearly labeled with options to "Keep Public" and "Make Private". See the main image above.

Instant Personalization is meant to make your web experience more meaningful. The people who are ultra paranoid need to simply relax. So, what do you think?


John Grover said...

I couldn't agree with you more on this Eric; we can either be served irrelevant ads - or choose to let our "likes" be known so that we can receive offers from sources we enjoy.

And if big name celebrities like you and I aren't paranoid about this then maybe that will help others relax a little bit too. :)

EHAM said...

John... Thanks for the comments...

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