Yahoo! Display and Search Analytics by Eric Hamilton

With Yahoo! Display and Search Analytics, advertisers can see the lift between Display and Search advertising and how one benefits the other.

Yahoo! Search Submit Pro Overview by Eric Hamilton

Most advertisers who are new to online marketing engage in sponsored search but pay less attention to natural search results. Find out about the benefits on Yahoo! Search Submit Pro and how it can enhance the natural search experience.

Yahoo! Full Analytics Implementation by Eric Hamilton

Yahoo! Full Analytics allows the advertiser a complete view into the entire online sales funnel. From impressions, to clicks, to leads, to browsers, to assists, to prospects, to conversions. Yahoo! Full Analytics is your one stop shop for your search marketing analytics needs.

Yahoo! Full Analytics Overview by Eric Hamilton

In the late 1990s, hits were king! Back in 1998, if my web site generated 10,000 hits per day, then this was seen as a great accomplish. In 2008, web site owners and web advertisers require more comprehensive information on how a web site is performing. In comes web analytics, which is the study of web site traffic and visitor behavior.


Check out the video below on Yahoo! Full Analytics Overview: