Monday, April 19, 2010

RSS, Zoo Animals and Newspapers

Why are people still reading newspapers? Recently, while at JFK airport waiting for my flight from NYC to San Francisco, I noticed more than a few people reading newspapers made of paper and splotched with ink. People still do that? The people reading these newspapers looked relatively intelligent and college educated, nonetheless, they read their newspapers with passion and enthusiasm. I watched these strange people with amazement like a child watching animals feeding in a zoo for the 1st time.

Many of you are thinking: "EHAM, why are you so harsh? If people want to read newspapers, then you should let them be.". Blah, blah, blah... My question is: "Why are these people paying for a limited, dated, narrow source of information?". Those zoo animals, I mean people could not possibly be interested in everything written in their specific newspapers. As we all should know, it is possible to get information from hundreds of newspapers via an RSS feed in real time with aggregated articles that meet your needs, not the needs of some editor at the New York Post. Maybe those people don't know what they should know. Another interesting topic for a different article.

So, what do you think? Is EHAM too harsh on these newspaper readers?"

Sunday, April 11, 2010

Facebook Fan Page Engagement

One of the most important aspects of social media for business is engagement with clients and potential clients. Having a fan page on Facebook is a great way to engage with your clients. Facebook provides many built in tools to allow for such engagement. In addition, there are add-on applications available (provided by companies such as Involver) that can extend the usefulness of your Facebook fan page.

In “Social Media Branding in the Age of Obama”, I chronicled the plight of Mandy Johnson and Diva Construction. This hypothetical scenario gave advice on many distinct social media tools.

In this blog entry, I have PDF files which give a sneak preview of my newest social media book titled “Social Media Fans in the Age of Obama”. I focus on implementation and give very little history and strategy by design in this preview. In addition, I am not 100% sure that this title will be the actual title, nonetheless, you can learn about fan page implementation and 3rd party add-on applications by downloading the free PDF files.


Facebook Fan Pages

RSS on Fan Pages