Sunday, August 22, 2010

The Social Refrigerator



10 years ago (in the year 2000) while working for the Netscape/Sun Microsystems alliance, I was doing some research on the future of IP addresses. IP addresses are unique numbers assigned to devices on a computer network to allow for communications between those devices. Most computers use version 4 of IP addressing which allows for approximately 4.3 billion (4.3 x 10 9) unique IP addresses. With the proliferation of mobile devices and other internet accessible devices, IP address exhaustion was/is predicted to occur in the next few years. Version 6 of IP addressing was constructed in 1998 and it currently can accommodate more than 3 x 10 38 IP addresses. That is 3 followed by 38 zeros or three thousand trillion trillion trillion IP addresses.

With a number that large, we can assign unique IP addresses to almost anything.

Because of version 6 of IP addressing, every device in your home could have a unique IP address. Currently, your home computer, wireless printer and smart phone are probably the only 3 devices in your home with IP addresses. In the future, your TV, your DVD player, your refrigerator, your washer, your dryer, your fitness equipment, your A/C, your alarm system, your wrist watch, your running shoes will all have IP addresses and will be social.

As people spend less time watching television and more time on the internet and more proportional time on social media sites, advertisers will fight harder to attract your attention. Making consumer devices more social is the next progression.

Your new social electronic devices and home appliances will look and function just as they did in the previous generation accept they will have a social component. After purchasing your device/appliance you will have the ability to opt into its social features. Upon starting you would give the device/appliance your wireless network information and your social media information (ex: Facebook ID, Twitter ID).

Social Refrigerator:
Imagine your refrigerator having internal cameras and knowing when it is full or empty and automatically sending images of its contents to your social media sites. This information would be huge for top consumable brands such as Kraft or Pepsi.

Social Washer/Dryer:
Image your washer/dryer tweeting every time you do your laundry. “Eric just placed a large load clothes on heavy cycle in his Maytag washer”. This would be extra advertising for these brands.

Social Fitness Equipment:
Every guy likes to brag about how much they can do in the weight room. “Eric just benched pressed 160 lbs 25 times in 15 minutes”. And this would not be “bragging” because the equipment is tweeting about my accomplishments.

We are in a new age of openness and connectivity and these are just a few of the foreseeable possibilities. So, what do you think?

6 comments:

Libby lydia said...

Some say we need to understand the neurobiology of emotion to respond and others say that all we have to do is listen actively.
dissertation

wei coco said...

There is a delusion in the eyes of the accessible that gucci replica handbags and added products, but you would be wrong. They are affairs their absolute and iconic brand. This is what makes them capital and adapted by a lot of women, who would accord their appropriate arm and leg to buy a Gucci handbag. What it comes down to is the ambience of exclusivity that the cast projects. This is one of the capital affidavit that replica Gucci handbags are so approved afterwards by women.Knock off chanel replica handbags are copies of the aboriginal artist purses. There are a lot of women who anticipate that possessing a affected Gucci backpack is an ideal way to save absolutely a lot of money, abnormally if you accept an acute appetite for a Gucci handbag, but cannot allow it. louis vuitton replica handbags appear in two types. First, there are the affected handbags that are declared to attending absolutely like the original. At a quick glance or if you are not accustomed with the altered types of handbags in the Gucci range, you would not be able to differentiate amid the knockoff Gucci bag and the absolute item. The additional blazon is a archetype of the Gucci backpack that is accessible in abatement food that may attending like the original, fabricated in the aforementioned pattern, color, and appearance to aboriginal breitling replica, but is absolutely not the aforementioned item. Compared to the two types, acquirement of this blazon of backpack is not illegal, as it alone tries to imitate the original, authoritative this the bigger best of the two, if you wish to buy one.Here we are accouterment advice about the beating off Gucci articles including affected Gucci handbags, wallets, Sunglasses and added cheaply fabricated accessories.The superior of replica Gucci bag is altered from the aboriginal Gucci bag. They are fabricated up of bargain raw and metals. So they could be calmly broken and abuse your reputation.





Jack said...

GOOD POST

sarah saad said...

دار السلام اهم شركة نقل عفش بالطائف وكذلك اهم شركة نقل عفش بمكة وجدة والمدينة المنورة تقوم الشركة بنقل العفش بحفر الباطن وتبوك وجازان وتقوم بنقل الاثاث بالقصيم
شركة نقل عفش بالطائف
شركة نقل عفش بالمدينة المنورة
شركة نقل عفش بجازان وابها

sarah saad said...

شركة نقل عفش بجدة
شركة نقل عفش بالقصيم
شركة نقل عفش بتبوك

sarah saad said...

شركة نقل عفش بحفر الباطن

افضل شركة نقل عفش بجدة شركة الاطلال شركة نقل اثاث بجدة شركة متخصصة فى نقل اثاث بجدة على اعلى مستوى من نقل العفش بجدة
شركة نقل عفش بجدة